ANDERS OLSSON – ”THINK OUTSIDE THE BOX”

When Anders Olsson became responsible for the establishment of HÅG’s office chairs in Sweden in 1980, the turnover was virtually zero. Twenty-six years later, when Olsson resigned as the managing director, HÅG Sweden had over 20 employees, over 100 resellers and a turnover of SEK 90 million.

Thanks to its superior distribution, the best customer service in Sweden and the courage to be “different” from its competitors – HÅG took a strong hold on the Swedish office and conference chair market. Today, Olsson runs the agency business Global Concepts AB and is the co-producer, Scandinavian distributor and proprietor of the concept’s worldwide rights.